Instagram running ads promoting child sexual abuse material in India, BBC finds

ByDivya Arya BBC World Service Warning: This story contains descriptions of abuse Instagram has been running paid adverts promoting child sexual abuse material in India, a BBC Eye investigation has found. The ads, seen by the BBC World Service, use terms including "rape video" and "child video" and link users to channels on the messaging app Telegram, where they can buy the material for as little as 99 rupees (about $1). Ads on Instagram are only published after first being approved by its moderation technology. When the BBC reported one of the ads to Instagram, the social media platform responded 24 hours later saying the post did not violate its "community guidelines". Later, when the BBC asked Instagram's parent company Meta for comment, it said it had already disabled several adverts and suspended the accounts posting them. The company said it had removed additional ads, disabled more accounts and blocked URLs for other content that violated its policies in response to the BBC's findings. Telegram said it had removed more than 274,000 groups and channels related to child sexual abuse material in 2026. The BBC set up an alias account on Instagram after we noticed that the platform was pushing sexually suggestive content, even when a user hadn't searched for such material. This included women posting about food, weather and daily life in India, who were dressed in revealing clothing and using sexual innuendo in their posts. The new alias account, which was set up in India, started following these women and other similar people - 10 in all - to investigate sexualised content on the platform. In less than a week, Instagram started showing